RICK MORAN: The Paris Olympics Set a Marketing Trap for Us and We Fell Right Into It.

“Wasn’t it a risky move?” one of my friends asked. “Offending a billion people is not the best way to win friends and influence people, or attract viewers, right?”

It wasn’t risky at all. In fact, it was a guaranteed win for marketing the games.

Christians may be offended, but what are they going to do? It’s not like they were offending Muslims, in which case the organizers would soon be competing in the headless horseman competition. Offending Hindus would lead to all sorts of riots and burnings, and that wouldn’t be good for the TV ratings.

So Christians presented themselves as the most eligible target for controversy. And the rest of us fell into the trap set by the organizers.

Right out of the Nike playbook: With Attack on U.S. Flag, Colin Kaepernick‏ Shifts the Goalposts.