EVERYTHING IS GOING SWIMMINGLY: Another #Bidenomics Update: CA Wines Could Be at a ‘Breaking Point.’

An extinction-level event has not come to pass — yet. But regardless of the winery survival rate, it’s become clear in 2024 that the nature of the California wine industry has fundamentally changed. After decades of unfettered growth beginning in the 1990s, wine consumption started to flatten around 2018. Now, following what appeared to be a spike during the pandemic, it’s in dramatic decline.
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The elephant in the room is #Bidenomics – the hideous state of the economy thanks to inflationary policies. For many people, the extra funds available to indulge in life’s nicer things are no longer available, having been eaten by the cost of living and the plunging value of the dollar.

There’s the cost of CA wines compared to what’s coming out of Europe. CA produces a lot less volume than its European counterparts, for one thing, and as you can imagine, the overhead in Socialist Central is enormous.

California wines, overall, used to enjoy a value proposition over the imports but that’s changing, too.