THE DOGS DON’T LIKE THE DOGFOOD: Automakers Have Big Hopes for EVs; Buyers Aren’t Cooperating.
The first wave of buyers willing to pay a premium for a battery-powered car has already made the purchase, dealers and executives say, and automakers are now dealing with a more hesitant group, just as a barrage of new EV models are expected to hit dealerships in the coming years.
“The curve isn’t accelerating as quickly as I think a lot of people expected,” said John Lawler, Ford Motor’s chief financial officer at a conference in September, on the EV adoption rate. “We’re seeing it flatten a bit.”
This is just market forces at work but they work much better when Washington doesn’t have it’s big, fat thumb on the scale.