CHRISTIAN TOTO: Bud Light and Country Music: It’s Complicated.
Suffice it to say Bud Light sales losses aren’t alone. It’s losing the meme wars, too, both on Twitter and YouTube videos.
Pitch Meeting to Save Bud Light
What does this have to do with country music? Plenty, as it turns out.Country crooners have lined up on the issue, either pouring salt on Bud Light’s wounds or insisting the initial ad campaign was a Nothingburger on Steroids.
Here’s how the battle lines shake out so far.
I’d rather enjoy my beer and my music without either having to take a stand on anything current but the Gleichschaltung doesn’t care what anyone prefers.