ELIZABETH WARREN COULD NOT BE REACHED FOR COMMENT: Rights to ‘Crying Indian’ ad to go to Native American group.
Since its debut in 1971, an anti-pollution ad showing a man in Native American attire shed a single tear at the sight of smokestacks and litter taking over a once unblemished landscape has become an indelible piece of TV pop culture.
It’s been referenced over the decades since on shows like “The Simpsons” and “South Park” and in internet memes. But now a Native American advocacy group that was given the rights to the long-parodied public service announcement is retiring it, saying it has always been inappropriate.
The so-called “Crying Indian” with his buckskins and long braids made the late actor Iron Eyes Cody a recognizable face in households nationwide. But to many Native Americans, the public service announcement has been a painful reminder of the enduring stereotypes they face.
The nonprofit that originally commissioned the advertisement, Keep America Beautiful, had long been considering how to retire the ad and announced this week that it’s doing so by transferring ownership of the rights to the National Congress of American Indians.
Note that it’s not until the ninth paragraph that AP points out that Cody was an early trans-Indian:
Cody, who was Italian American but claimed to have Cherokee heritage through his father, was typecast as a stock Native American character, appearing in over 80 films.
Flashback: The True Story of ‘The Crying Indian.’ “In 1996, a journalist with The New Orleans Times-Picayune ventured to Gueydan, Louisiana, the small town Iron Eyes had allegedly grown up in, and sought out his heritage. Here, it was revealed that ‘America’s favorite Indian’ was actually a second-generation Italian. ‘He just left,’ recalled his sister, Mae Abshire Duhon, ‘and the next thing we heard was that he had turned Indian.’”