THEIR APPEAL IS BECOMING MORE SELECTIVE: Emmy Ratings Hit Record Low, Viewership Falls 25% From Last Year. “On Monday, the Kenan Thompson-hosted 74th Emmy Awards had a 1.0 rating among adults 18-49, the lowest-ever key demo stat for the Emmys. The previous record low was set by the 2020 show, which aired on ABC, and settled for a 1.3 rating. The following year, the Emmys rebounded to a 1.9. Last night’s show drew 5.9 million total viewers compared with last year’s outing on CBS, which netted 7.9 million. That’s a new low and in stark contrast to the 2021 show, which marked a reversal in the Emmys’ steady decline in audience size. Last year’s Emmys saw a 16% gain of viewership over 2020’s historic drop-off of 12% with 6.37 million viewers.”