HOW VERY META: Famous Marketing Professor Calls Facebook’s Metaverse a ‘Flaming Bag of S**t.’

Turns out at least one major marketing expert agrees with what the plebeian public already knows — Mark Zuckerberg may not be able to pull off this Metaverse thing.

On a new new episode of Vox’s Pivot podcast with Kara Swisher, renowned NYU marketing professor Scott Galloway laid the cards on the table. While he gave Zuckerberg credit for being a “visionary” who’s doing the right things to try and pivot a sinking ship — aka Meta-formerly-known-as-Facebook, which is now losing active users for the first time ever — but he’s not convinced that its Metaverse is headed in the right direction.

“If he pulls it off, it’ll be one of the most impressive feats in — not even corporate renewal — but vision around maintaining growth,” Galloway said during the podcast. “I don’t think they’re going to. I think this thing is already a giant flaming bag of shit.”

Part of Zuckerberg’s problem, according to Galloway, is that Meta’s Quest headset, previously known as Oculus, is still way too clunky to impress Meta’s target audience.

Facebook is free and exists on any device users want it on. Meta’s Quest is expensive and sits on users’ heads.

Awful as Facebook is, Meta is worse.