RIP: Willard Scott, ‘Today’ show weatherman and resident merrymaker, dies at 87.
Scott first made his name as an irrepressible comedian of Washington radio trading in shtick and satire as half of “The Joy Boys.” On local TV, he was the original Ronald McDonald — the hamburger chain went with a thinner actor for the bulb-nosed clown mascot in the national campaign — and had stints as a weather forecaster and Bozo the Clown.
In a broadcasting career spanning six decades, he was best known for his role on “Today,” the popular NBC weekday morning program. He debuted in 1980 and immediately made his presence known, draping his 6-foot-3 frame in outrageous costumes. He once dressed up as Carmen Miranda, the Brazilian entertainer known for her outré fruit-covered hats and garish dresses. On Groundhog Day, he appeared as the rodent.
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Unlike viewers who embraced Scott’s sincerity and warmth, his co-hosts did not find him refreshing. Pauley once publicly called him “an alien being,” and he endured an embarrassing public scrap with Gumbel.
In 1989, when “Today” had slipped behind ABC’s “Good Morning America” in the ratings for the first time, Gumbel wrote a stinging memorandum to his bosses. It was soon leaked to media outlets.
In the memo, Gumbel savaged Scott for holding “the show hostage to his assortment of whims, wishes, birthdays and bad taste. This guy is killing us and no one’s even trying to rein him in.” (Gumbel, widely regarded by colleagues as distant and haughty, issued scathing comments about other “Today” personnel, including film critic Gene Shalit, noting that his reviews “are often late and his interviews aren’t very good.”)
NBC brass insisted that Scott and Gumbel make up, and they soon did, at least publicly. Scott, who told a reporter that the memo “cut like a knife,” had the last laugh. The weatherman was soon earning $1 million a year from NBC, even though he was seldom on the air for more than three minutes an hour. And a call-in poll in USA Today, taken soon after the hubbub developed, reported that 27,300 people thought Scott’s weather segments helped the show. Only 854 took an unfavorable view of him.
Exit quote via the Washington Post’s Paul Farhi: “‘If you were to look at my resume,’ Mr. Scott wrote in his 1982 autobiography, ‘you’d see that I’m…bald, I’m overweight, I don’t make all the smooth moves, and I dress like a slob. ‘I take tremendous pride,’ he added, ‘in the fact that I beat the system.’”