GOT WOKE, WENT BROKE: Super Bowl Falls to Lowest TV Viewership in 15 Years. The lede on this Front Office Sports article is a classic:

The puzzling drop in sports TV viewership continues with the Super Bowl falling to its lowest numbers in 15 years.

It’s a riddle wrapped in a mystery inside an enigma; but perhaps there is a key.

UPDATE (FROM GLENN): As America’s Newspaper of Record put it: Conservatives Sit Down For A Relaxing Evening Of Being Insulted By Every Major Corporation In America.