DON’T SELL TOO EARLY: On this day in 1878, Louis-Joseph Chevrolet, race car driver, car designer, and co-founder of the Chevrolet Motor Car Company, was born in La Chaux-de-Fonds, Canton of Neuchâtel, Switzerland. Being the co-founder of Chevrolet didn’t make him rich. He sold out to his partner after just four years (who soon sold to General Motors). But his name lives on.
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