THE MAN CAN’T BUST OUR LEGGINGS! Retailer Lululemon Mocked For Urging Customers To ‘Resist Capitalism’ While Selling $120 Leggings.
Reeling from the backlash, Lululemon insisted that the event did not represent the company’s beliefs on the subject of economic policy.
“We recently shared on our social channels an upcoming event organized by one of our ambassadors. This is not a Lululemon forum and it does not represent the company’s views,” the brand’s spokesperson told media.
Oddly enough, “woke” Lululemon has been accused of racism. Back in April, the brand was forced to apologize after one of its art directors made a social media post linking to a tee shirt featuring the words, “Bat Fried Rice,” an allusion to what was, at the time, the suspected origin of the novel coronavirus.
Business Insider also notes that the brand’s founder reportedly chose the name “Lululemon” because it was difficult for Japanese consumers to say.
“It was thought that a Japanese marketing firm would not try to create a North American sounding brand with the letter ‘L’ because the sound does not exist in Japanese phonetics,” the founder said in an interview in 2009. “By including an ‘L’ in the name it was thought the Japanese consumer would find the name innately North American and authentic.”
If they’re “resisting capitalism,” does this mean that Lululemon is offering support to the In Defense of Looting author? Steal these leggings!