COVERING THE IMPORTANT STORIES: The pizza box hasn’t evolved in decades, but now Pizza Hut is trying out a new round design.
And so what might seem like a small step — Pizza Hut’s announcement Tuesday that it’s trying out a high-tech new design that’s round instead of square — feels like a giant leap for pizza-kind.
“For the most part, only marginal changes have been made to pizza boxes through the years,” Nicolas Burquier, Pizza Hut’s chief customer and operations officer, said in an email. “This round box leverages new technology and represents step change innovation.”
The pie chain’s claims about the new box are many. Some of its shiny new features are meant to improve its function and use: The round shape means there’s less waste (i.e., it’s better for the environment), and it’s made of sustainably harvested plant fiber. It’s industrially compostable.
You don’t want to know what the pizza inside that box will eventually “evolve” into.