ZUCKERBERG UNDER FIRE: Any Attempt to Remove Him from Facebook Is Doomed. “Not since Apple’s iMac-iPod-iPhone-iPad heyday under Steve Jobs’ second regime has a company been a more perfect reflection of its founder. But whatever the company’s predations, lapses, or silencing of dissent, you can’t cleave Zuckerberg from Facebook any more than you can separate a cyborg’s human brain from its robot body.”