COMPETITION: Hertz Rolls Out a Faster Airport Exit So You Don’t Hail An Uber.

Available to Gold Plus Rewards members, the service relies on biometrics (fingerprints, iris scans, and facial scans) for its checkout system. To use it, you first need a Clear account with your biometric data contained within, linked to your Gold Plus Rewards account. Grab a car, and your physical identity will be confirmed via facial scan an automated kiosk at the exit gate.

“Prior to the use of Clear, we have an exit gate process that takes two minutes on average,” said Jodi Allen, chief marketing officer at Hertz, told Bloomberg. “As a result of putting Clear in place we’re able to get our customers out the exit gate in 30 seconds or less, which is a 75 percent improvement. On Monday mornings in Atlanta where there are surge customers, making sure we can get people out significantly faster makes everybody’s experience better.”

That’s a real boon for existing rewards customers.