PRIVACY: Who Has More of Your Personal Data Than Facebook? Try Google. “Google gathers more personal data than Facebook does, by almost every measure—so why aren’t we talking about it?”

Who is this “we,” Kemosabe?

More:

If the concern is that companies might be collecting some personal data without our knowledge or explicit consent, Alphabet’s Google is a far bigger threat by many measures: the volume of information it gathers, the reach of its tracking and the time people spend on its sites and apps.

New regulations, particularly in Europe, are driving Google and others to disclose more and seek more permissions from users. And given the choice, many people might even be fine with the trade-off of personal data for services. Still, to date few of us realize the extent to which our data is being collected and used.

“There is a systemic problem and it’s not limited to Facebook,” says Arvind Narayanan, a computer scientist and assistant professor at Princeton University. The larger problem, he argues, is that the very business model of these companies is geared to privacy violation. We need to understand Google’s role in this.

Good stuff, but it’s behind the WSJ paywall. You might find a way around it here however.