SOCIAL JUSTICE MEDIA: A Year After CEO’s Return, Dorsey’s Failure to Invigorate Twitter Leaves It Vulnerable.
Some high-ranking managers now say they are losing faith in Mr. Dorsey. Despite some progress making the service easier to use and improving safeguards against offensive tweets, they say new users are still largely unwilling to try the 10-year-old service, while existing members complain that Twitter accommodates online harassment. Twitter added just 1% more monthly users in the second quarter, while its revenue growth shrank for the eighth straight period to under 20%.
Twitter declined to make Mr. Dorsey available for comment. A spokeswoman said Mr. Dorsey has delivered on his goals laid out to investors, including executing product changes more quickly and simplifying the service. “We’re seeing the direct benefit of recent product improvements,” which have driven user growth and usage, she said.
Unless Twitter figures out how to eliminate the spambots and knocks it off with the heavy-handed social engineering, I suspect the company’s other improvement efforts won’t amount to much.