MIDSIZE SEDAN DEATHWATCH: July Sales Tank.
Minivans crumbled as the three-row utility vehicle took over, leaving a handful of nameplates to each produce healthy volume. TTAC’s claim earlier this week? Midsize sedans are now following the same track, crumbling as the smaller two-row crossover takes over.
Already, America’s fleet of midsize sedans is decreasing in size. We expect to see a greater reduction in the number of midsize offerings soon.
I’m on my ninth car and not one of them has been a sedan of any size, but I have noticed fewer on the roads. People seem to like bigger vehicles with greater utility, and today’s powerful, fuel-sipping engines make them financially viable.