CHANGE: The Uberization of Banking.

Once inside SoFi’s modern, open-floor-plan headquarters, I meet the CEO, chairman and co-founder, Mike Cagney, sitting at a table in a gray company T-shirt and jeans. The 45-year-old native Californian speaks in a deep, deliberate voice, with an undercurrent of confidence and excitement. What’s he so confident and excited about? Doing to banks, with a smartphone-based model, what Amazon has done to book stores and Uber has done to taxi fleets. “There is going to be a seismic redistribution of market cap in the banking world,” he says. “They won’t see it coming until it’s done.”

Much of America wasn’t sure what it was seeing when SoFi aired a dreamy “Great loans for great people” Super Bowl ad this year. But the high-profile TV spot, in the telecast’s tradition, stuck a flag in the ground for a young company with big dreams.

There might also be a market for a Chapter 11 app for people who abuse SoFi.