THEY PROBABLY HAD IT COMING: How Donald Trump Bent Television To His Will.
Two network sources also confirmed the unprecedented control the television networks have surrendered to Trump in a series of private negotiations, allowing him to dictate specific details about placement of cameras at his event, to ensure coverage consists primarily of a single shot of his face.
Network officials say the ratings have born out commercial incentives to devote their campaign coverage to largely unfiltered streams of Trump talking. CBS CEO Les Moonves quipped that Trump “may not be good for America, but it’s damn good for CBS, that’s all I got to say.”
But many inside the networks are growing increasingly disturbed with what they’ve helped create.
“As a programmer, it’s an easy decision, people watch it,” said one producer. “As an American, I’m sort of troubled by it, because I feel like we contribute it.”
And this:
According to two sources familiar with the call, the Trump campaign, citing security concerns from Secret Service, dictated to the networks that their camera crews can only shoot Trump head-on from a fenced-in press pen.
Under the Trump campaign’s conditions, camera crews would not be able to leave the press pen during Trump’s rallies to capture video of audience reactions, known in the industry as “cutaway shots” or “cuts.” Networks would also not be able to use a separate riser set up to get cutaway shots.
The terms, which limit the access journalists have to supporters and protesters while Trump is speaking, are unprecedented, and are more restrictive than those put on the networks by the White House or Hillary Clinton’s campaign, which has had Secret Service protection for its duration.
You don’t have to be enthusiastic about Trump to enjoy watching him beat Clinton at her own media game.