Until 2015, an optimistic and liberal (in the best sense) ethos pervaded the Internet. Major Internet platforms were open and had little content policy beyond bans on real-life criminal activity (stalking, selling illegal goods, child pornography, etc). Aside from these narrow and reasonable explicit exceptions, anyone could go online and converse with interested people around the world about whatever they wanted in public. These platforms had no real means to control what people talked about on them even if they wanted to, which they didn’t; to the extent an organization can have views all believed in free1 and open online discourse, which promised to make censorship impossible and end the hegemony of 20th century broadcast media.
In this, they were backed up by major non-tech institutions, such as the UN, the EU, the US State Department, and the New York Times2, all of which saw Internet freedom as a corollary of offline freedom, and one which would liberalize the world’s remaining non-democratic states in time. These institutions both supported Internet freedom rhetorically3 and spent hundreds of millions of dollars creating and disseminating technical tools to evade Internet censorship and preserve online anonymity.
But in just a few years, every single major platform had created strict, but incredibly vague and opaque, ideological content rules backed up by a colossal moderation/censorship apparatus with tens of thousands of human moderators and an entire new field of machine learning created from nothing. The Internet went from a space for people without institutional backing to get their views out to one with regular purges and demonetizations of heterodox figures and those associated with them, encouraged by those very same non-tech organizations that formerly championed Internet freedom. This was justified as a response to (massively overblown and mostly fictitious) Russian influence campaigns4, and as fighting nebulous “hate,” the definition of which could be shifted at will to cover whatever views or ideas the organizers classifying it wanted it too and to exclude those they didn’t, and “misinformation.”
The closure of the Internet occurred in two distinct phases: 2015-2019 (associated with the 2015 migrant crisis, Brexit, Donald Trump’s election, and the so-called alt-right) and 2020-2022 (associated with the lockdowns and the 2020 election). Almost all of the technical and organizational infrastructure and conceptual justifications were built out in the first phase, which successfully decapitated and destroyed the previously-independent, but by definition fringe, online ecosystem of ideas. In the second phase, the same weapons that previously targeted heterodox online discourse were turned against opposition to the COVID measures du joure and mainstream conservatives. The scale of censorship has no precedent; tens of millions of accounts suppressed or banned, billions of posts removed.
At well over 15,000 words in length, I can’t automatically just say “read the whole thing,” but it’s definitely worth perusing.