SPACE: This Scrappy Little Rocket Company Just Made a Big Play Against Elon Musk. “Maybe you’ve heard of Rocket Lab, the scrappy New Zealand-based launch company whose innovative Electron small-lift rocket quickly became one of the most popular in U.S. service, thanks to its high success rate and rapid launch cadence. Except for nerds like me paying close attention to the launch industry, Rocket Lab gets a little lost in SpaceX’s shadow. But that might be about to change with the company’s multibillion-dollar acquisition.”