May 25, 2026

OKAY, IT LOOKS MARGINALLY BETTER THAN THE ELECTRIC JAG. BUT THAT’S SETTING THE BAR AWFULLY LOW: Ferrari Luce: Everything we know about Ferrari’s first electric car.

Prepare to be shocked. Or, having seen the images, perhaps you are already flabbergasted that Ferrari, world-famous purveyor of lithe sports cars with multi-cylinder combustion engines, has produced this. Meet the Luce, powered by batteries.

I mean, just look at it. That’s not a proper Ferrari, you might be muttering. But this is different – a futuristic concept car made real. For a company such as Ferrari, with a weighty history, if you’re going to be different you might as well be radically different.

The shock of the new was evident in the criticism that greeted the Luce’s interior, co-created with LoveFrom, an agency founded by iPhone designer Sir Jony Ive and fellow designer Marc Newson.

Now the whole car has been revealed, that interior won’t be as contentious. Combined with the distinctive styling, a return to physical operations in an age dominated by touchscreens means that the Luce is redefining not only Ferrari but cars in general.

And like Jaguar in 2024, not for the better:

Was the front bumper of the new Ferrari deliberately styled to look like the pull-down handle on a Keurig dispenser?

UPDATE: Compliance math: “[E]very EV they sell pulls that average down. Which means they can keep making the V8s and AMGs and ICE cars we actually love without getting destroyed by regulators. So that MB electric GT 4-Door and the Ferrari Luce? Those aren’t passion projects. That’s compliance math. The irony is those EVs you hate might literally be the reason your favorite ICE cars still exist.”

Posted at 9:14 pm by Ed Driscoll