Chris Gore wrote that Disney changing Star Wars (and Marvel) from a boys brand to a girls brand was the costliest mistake in entertainment history.
But they didn’t change it to a girls brand.
They changed it to a gay brand.
Pedro Pascal kisses Stephen Colbert during his interview. pic.twitter.com/vVyw7GjJCl
— Pop Crave (@PopCrave) May 13, 2026
Pedro Pascal Promotes The Mandalorian and Grogu by Kissing Stephen Colbert On The Mouth
"For many online, the moment immediately became meme material. But it also raised another question entirely: how exactly is this helping promote The Mandalorian and Grogu to mainstream Star… pic.twitter.com/umktjyWjww
— Geeks + Gamers (@GeeksGamersCom) May 14, 2026
What this says to me is that they know The Mandalorian and Grogu is going to be an absolute bomb and either don’t care any more or are looking to pre-emptively make excuses for the disaster. “The public is just too homophobic to accept a gay space bounty hunter!”
In more next-level marketing, Disney has decided that they should allow the fired, disgraced failure Kaffeine Kennedy to remind the public that she is responsible for this movie.
No wonder the movie is tracking at the same level that Soylo: A Soy Wars Soyry tracked at before becoming the first Star Wars movie in history to lose money.
Christian Toto adds: ‘Mandalorian and Grogu’ Faces Even More Box Office Woes?
Some influencers did get access to a 25-minute clip reel of the film and came away impressed. We’ve yet to hear of any early screenings for review purposes.
There’s more.
“Star Wars” legend Mark Hamill just posted, then deleted, an image of a dead President Trump. That ghoulish move got plenty of media attention, forcing him to post a quasi-apology.
Hamill isn’t featured in “The Mandalorian and Grogu,” but he’s an essential part of franchise lore and a brand ambassador.
At least he was.
From last week: Mark Hamill Posts Image of President Trump Dead in a Grave With Caption “If Only.”
As Spinal Tap manager Ian Faith might say, Disney seems determined to make the appeal of Star Wars as “selective” as possible.