BRANDING: Trump backs idea of changing ICE’s name to ‘NICE.’

President Trump on Sunday endorsed the idea of changing the name of Immigration and Customs Enforcement (ICE) to National Immigration and Customs Enforcement, which would give the agency the acronym NICE.

The idea was promoted by conservative influencer Alyssa Marie last month.

“I want Trump to change ICE to NICE (National Immigration and Customs Enforcement) so the media has to say NICE agents all day everyday,” Marie wrote in a March post on social platform X.

Late Sunday evening, the president publicly endorsed the switch.

“GREAT IDEA!!! DO IT,” Trump wrote in a Truth Social post.

Democrats are usually so much better at this stuff. It’s, uh, nice to see Republicans playing the game.