CHRISTIAN TOTO: Supergirl Adopts Insane ‘Lady Ghostbusters’ PR Push.
The finished film even included a scene where the Lady Ghostbusters deal with online trolls.
Perhaps the key players realized they had a turkey on their hands, and it was time to do some creative marketing to deflect that sad truth? Or, they figured the Victimhood Card would rally progressives to movie theaters nationwide.
Are you sure about that?
The film dramatically underperformed. Sony later re-rebooted the franchise with modest success.
The “Supergirl” rollout feels very similar. But this isn’t 2016. Movie fans smell this desperation a mile away, and it’s already building bad buzz on the project.
…and the audience just left the building. Gotta get your stars to stop talking like this. https://t.co/EH4lGxVVz5
— Joseph Kahn (@JosephKahn) March 31, 2026
She…expects a backlash for being a female…in “SuperGIRL”??? https://t.co/Jo2lBjXOnr
— Brad Slager: CNN+ Lifetime Subscriber (@MartiniShark) March 31, 2026
This film exists in Superman’s corner of the DC universe, but Alcock’s strategy sounds awfully reminiscent of a line spoken Batman’s nemesis Bane at the beginning of The Dark Knight Rises: “Crashing the plane — with no survivors!!!”