I DON’T KNOW WHO SAID IT FIRST, BUT THE SOCIAL CONTAGION THEORY HAS BEEN AROUND FOR ALMOST AS LONG AS THE “IDENTITY” EXPLOSION:
This will be an extremely controversial article. Prof. @jean_twenge shows that young adults are walking from LGBTQ+ identity and it was more of a social contagion than an orientation. There’s been a 21% decline in young adults identifying as LGB+ in just 3 years. pic.twitter.com/ZwZJSIUu0t
— Anthony Bradley (@drantbradley) March 3, 2026