WELL, THAT NARRATIVE COLLAPSED IN A HURRY: Bad Bunny Reportedly Lost Record Slice of Super Bowl Viewers Heading Into Halftime Show.

Glasspiegel reported 135.9 million people were watching the NBC and Telemundo broadcasts between 8:00-8:14 p.m. ET on Sunday; that dropped to 128.2 million combined viewers between 8:15-8:29 p.m. That exodus of 7.7 million viewers lined up with the halftime show.

“Bad Bunny’s performance occurred during the latter window,” he explained. “This was a decline of 7% from the game’s peak viewership of 137.9 million in the second quarter, and 5.7% from the immediately preceding quarter-hour.”

The article noted that the audience typically increases for the halftime show during most Super Bowls.

I enjoyed the Puppy Bowl.