In the 1960s, American culture was fracturing along a fault line, with the common man on one side and scorn against his mores and values on the other. The league’s commissioner at the time, Pete Rozelle, chose to take the side of ordinary Americans in the raging culture war, because they were his natural audience. The league sent star players to visit troops in Vietnam and issued rules requiring players to stand upright during the playing of the National Anthem.
In 1967, the NFL produced a film that combined sideline and game footage titled, “They Call It Pro Football.” The film was unapologetically hokey. It was crew cuts and high tops and lots of chain smoking into sideline telephones. With a non-rock, non-folk, non-“what’s happening now” soundtrack, heavy on trumpets and kettle drums. John Facenda, who would come to be called “The Voice of God” for his work with NFL Films, provided the vaulting narration. The production began with the words, “It starts with a whistle and ends with a gun.” There was nothing Radical Chic about it.
The NFL surpassed baseball as America’s pastime with careful branding that conformed to the tastes and sensibilities of middle-class Americans – Nixon’s silent majority.
How it’s going:
The NFL needs to cancel this crap https://t.co/yzrRZGKypq
— Ryan Saavedra (@RealSaavedra) October 5, 2025
Evergreen:
