COMPETITION IS GOOD: Amazon gets serious in grocery battle with Walmart, Aldi, and Trader Joe’s by copying wildly popular UK model.

Amazon Grocery will combine products previously labeled as Amazon Fresh or Happy Belly — both existing brands sold by the company — under one name, along with new offerings.

The line features more than 1,000 high-quality food items rated four stars or above. Products include milk, olive oil, meat, and seafood, with most items priced under $5.

They will be sold online and in the retail giant’s physical stores — including its smaller-format Amazon Fresh locations and larger Whole Foods stores, which it acquired in 2017.

In the UK and Germany, private-label groceries — products made and branded by the supermarket itself rather than national names — dominate shopping baskets. At chains like Tesco, Sainsbury’s, and Aldi, store brands can make up more than half of all grocery sales.

By contrast, in the US, private label has historically been smaller, with national brands like Kellogg’s, Kraft, and PepsiCo holding most of the shelf space.

Amazon is betting that the UK-style model can take hold in the US as well.

Considering what’s happened to grocery prices since Bidenflation set in four years ago, it just might.