METAPHOR ALERT: Artist Crushes Tesla With Colossal Olmec Head Sculpture.
Sculptor Chavis Mármol has never owned a car, but that’s never inhibited his drive. Earlier this month, the 42-year-old Mexico City-based artist (who travels largely by bicycle) dropped a nine-ton replica of an Olmec head onto the roof of a blue Tesla Model 3 in a crushing display posted to Instagram on March 11. Mármol told Hyperallergic that his intention was “to satirize the Tesla brand and its creator.”
Made of quarry stone, the large-scale sculpture is a copy of the ancient Olmec Colossal Heads — distinct archaeological remnants of the Olmec civilization that once flourished along Mexico’s gulf coastline around 3,000 years ago. Mármol’s untitled destruction performance, which took place on March 5, was the third and final part of a series called Neo-Tameme involving the stone replicas and contemporary objects.
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“I didn’t just want to crush an expensive car. I know there are more expensive cars out there,” Mármol said. Pointing to the impossibility of acquiring the electric vehicle for many Mexican residents, the artist said that the overall goal of the project was “to crush an object that represents a sinister figure like Elon Mollusk,” intentionally misidentifying the Tesla billionaire.
I’m pretty sure Ayn Rand didn’t intend for The Return of the Primitive to be a how-to guide: