WHAT COULD POSSIBLY GO WRONG? America Just Kinda, Sorta Banned Cigarettes. “Today, regulators at the FDA announced that they are pushing forward with a rule that would dramatically limit how much nicotine can go in a cigarette. The average cigarette nowadays is estimated to have roughly 17 milligrams of the drug. Under the new regulation, that would fall to less than one milligram. If enacted—still a big if—it would decimate the demand for cigarettes more effectively than any public-service announcement ever could.”