THE OSBORNE EFFECT: How Not To Make A Pistol. “Or you can produce a really good pistol, and then announce that you’ve got a better version coming out soon. ‘Hudson H9, another darling of Shot Show, highly anticipated. [It’s] a really nice pistol, it did everything it was supposed to, [but] was a little more expensive than a lot of people would have liked when it came out.’ Then they announced they were just about ready to come out with a lighter aluminum-framed model. ‘And all of a sudden everybody who had been considering spending $1,200 on a Hudson H9 decided ‘Ah, I’m just going to wait for the aluminum framed version.’ Their cash flow dried up and the company went bankrupt.'”