November 19, 2024

NOW’S ZE TIME ON SPROCKETS VEN VE DANCE! Jaguar Decides to Burn Its Brand to the Ground With New Confusingly Woke Ad Campaign.

After Bud Light contracted Dylan Mulvaney, a “transgender influencer,” for an ad campaign that blew up in the company’s face, you’d think other major corporations would learn some lessons. To be fair, some did. Others, not so much, and that includes Jaguar.

The “luxury” car brand has decided to set itself on fire with a new confusingly woke ad campaign. What’s conspicuously absent? Any mention of cars.

I have no idea what I just watched, and judging by the replies to the video, I don’t think anyone else does either. At least one man in women’s clothing is marching around along with what appears to be a male child in drag. The phrases “live vivid” and “delete ordinary” flash across the screen. “Break moulds” (that’s not a typo on my part) is also shown with what looks like a man in a dress holding a sledgehammer. To be fair, though, it’s hard to tell. Which I guess is the point of the ad?

To reassure British motorists that Tata Motors, the Indian company that has owned the Jaguar brand since acquiring it from Ford in 2008, still understands who its primary buyers are:

Posted at 12:22 pm by Ed Driscoll