May 18, 2024

GOT WOKE, WENT…: Sports Illustrated fails to deliver May issue after breakup with publisher: sources.

Sports Illustrated’s tumultuous breakup with its publisher caused the magazine to skip production of the May edition – leaving more than 1 million subscribers with empty mailboxes last month, The Post has learned.

Arena Group – which had its license revoked in January after failing to make a $3.75 million quarterly payment to rights-holder Authentic Brands – refuses to turn over the subscriber list to new publisher Minute Media, three sources close to the situation told The Post.

By the letter of its contract, Arena – controlled by 5-Hour Energy founder Manoj Bhargava – does not believe it needs to share the SI subscriber list, sources said.

Authentic sued Arena for $48 million for backing out on the remaining three years of the deal, and Bhargava might use the subscriber list as part of negotiating leverage in potential settlement talks, one of the sources speculated.

Arena Group and Authentic Brands declined to comment.

Minute Media did not return calls.

The disruption – believed to be the first skipped issue in the magazine’ 70-year history – was further fueled by Arena firing about 100 SI employees as part of its negotiating tactics with Authentic.

Bhargava had even threatened to kill the print edition of the iconic magazine after learning Authentic owner Jamie Salter was leaning toward awarding the rights to Minute Media, as The Post previously reported.

The last monthly issue printed was the April 2024 baseball preview edition with Shohei Ohtani on the cover – which was mailed to SI’s roughly 1 million paid and non-paid subscribers before the handover. Arena continued publishing SI after its license was terminated while attempting to regain the rights.

In accordance with the prophecy:

Posted at 2:44 pm by Ed Driscoll