Jerry Seinfeld is finally a movie director with the upcoming premiere of his feature debut “Unfrosted.” Backed by Netflix, the star-studded comedy is a fictional account of the creation of Pop-Tarts toaster pastries. In a new interview with GQ magazine, Seinfeld reflected on his experience jumping into moviemaking for the first time so late in his career.
“It was totally new to me. I thought I had done some cool stuff, but it was nothing like the way these people work,” Seinfeld said. “They’re so dead serious! They don’t have any idea that the movie business is over. They have no idea.”
Asked to elaborate on a more serious note, Seinfeld continued: “Film doesn’t occupy the pinnacle in the social, cultural hierarchy that it did for most of our lives. When a movie came out, if it was good, we all went to see it. We all discussed it. We quoted lines and scenes we liked. Now we’re walking through a fire hose of water, just trying to see.”
So what, if anything, has replaced film? “Depression? Malaise? I would say confusion. Disorientation replaced the movie business,” he answered. “Everyone I know in show business, every day, is going, ‘What’s going on? How do you do this? What are we supposed to do now?’”
There’s no secret to good storytelling. Give audiences flawed but admirable heroes they can identify with, and then put them through hell on the way to victory.
It seems impossible that Hollywood can’t — or won’t — remember that simple lesson, but here we are.