The three-row SUV was part of a roughly $1.3 billion investment to transition Ford’s Oakville Assembly Plant in Ontario, Canada, into a new electric vehicle hub. It was supposed to be Ford’s first time completely retooling a North American facility producing gas-powered vehicles into one that manufactures EVs.
“The additional time will allow for the consumer market for three-row EVs to further develop and enable Ford to take advantage of emerging battery technology, with the goal to provide customers increased durability and better value,” the company said in a release.
Translation: Ford will let somebody else take the risk in a market segment that doesn’t really exist.