I HAD BEEN ASSURED BY ALL THE SMARTEST PEOPLE THAT MAGA ATTENTION SPANS WERE TOO SHORT TO MAKE A BOYCOTT STICK: Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales.

The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.

Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney.

One more time: the boycott wasn’t about Mulvaney nearly as much as it was about Bud Light’s sneering marketing exec who put the promotion together and was caught on tape sneering at Bud Light drinkers.