MEANWHILE, OVER AT VODKAPUNDIT: The Biden Conundrum.

It’s a problem as old as marketing: how do you get the public to see your product the way you want them to see it instead of the way they already do?

The classic example of how to do it right was after the Tylenol poisonings of 1982. Future business classes might someday teach that the classic example of how to do it wrong is Presidentish Joe Biden’s reelection campaign.

Much more at the link.