The right has a saying: “Get woke, go broke.” It’s not always true, but it does seem as though it is sometimes the case that taking a woke leftist stance hurts the bottom line. Just ask Budweiser or Disney. And yet it’s seemingly done all the time.
It certainly didn’t used to be that way – that is, companies were far more rigorous in enforcing a “no-politics or alignment with causes” stance (see this). What changed? On the surface, it would seem to make no sense, but there are a host of reasons for it that probably would take a book to explain (and there may be a book someone has already written, and that someone isn’t me).
In 2015, Ashe Schow, then with the Washington Examiner wrote, “With all the attention being paid to college-aged social justice warriors and microagressions, one has to ask: What happens when all these delicate snowflakes enter the workforce?”
Target, Bud, Disney, and the L.A. Dodgers are finding out good and hard — just as the New York Times’ newsroom did in 2020.