UPDATE: Land Rover Name Won’t Die amid JLR’s Rebranding, Despite Reports. “Reports circulating online about Land Rover’s demise have been greatly exaggerated. After news surfaced earlier today that the storied brand was dead, Car and Driver reached out directly to Jaguar Land Rover (now officially called JLR), who confirmed the beloved Land Rover name will live on. ‘We are not losing the Land Rover name; its spirit is—and will continue to be—a crucial part of our DNA,’ the company said in a written statement.”
(Updated and bumped.)