DISRUPTION: ChatGPT Plus is here — and it has Google in its sights.

Can it really destroy Google’s business model in just two years? While Buccheit’s comments can appear hyperbolic, there could be some substance to them. Buccheit believes that ChatGPT and AI can erode Google Search’s dominance in the market, and even the need for a search engine results page entirely.

He makes no claim regarding AI’s ability to destroy — for example — the Google Pixel phones like the Google Pixel 7 Pro or the company’s Waymo self-driving car project. However, the money for these projects is largely fueled by Google Search — specifically Google Search’s ad revenue from the search engine results page.

In this instance, Buccheit is onto something. The New York Times reported recently that Google declared “code red” regarding AI and is now planning to integrate AI into its search engine and chatbot features at a severely accelerated pace. If true, it shows just how scared Google is by AI like ChatGPT threatening its business model.

Stay tuned.