FROM THE HOME OFFICE AT CYBERDYNE SYSTEMS, THE TOP TEN REASONS WHY SKYNET SMILES: BuzzFeed to Use ChatGPT Creator OpenAI to Help Create Some of Its Content.
BuzzFeed Inc. said it would rely on ChatGPT creator OpenAI to enhance its quizzes and personalize some content for its audiences, becoming the latest digital publisher to embrace artificial intelligence.
In a memo to staff sent Thursday morning, which was reviewed by The Wall Street Journal, Chief Executive Jonah Peretti said he intends for AI to play a larger role in the company’s editorial and business operations this year.
In one instance, the company said new AI-powered quizzes would produce individual results.
For example, a quiz to create a personal romantic comedy movie pitch might ask questions like, “Pick a trope for your rom-com,” and “Tell us an endearing flaw you have.” The quiz would produce a unique, shareable write-up based on the individual’s responses, BuzzFeed said.
Mr. Peretti expects AI to assist the creative process and enhance the company’s content, while humans play the role of providing ideas, “cultural currency,” and “inspired prompts,” he wrote in his memo. In 15 years, he wrote, he expects AI and data to help “create, personalize, and animate the content itself,” rather than just curate existing content.
How would anyone know the difference between a human-written and a ChatGPT-written BuzzFeed article?
