HIS APPEAL HAS BECOME MORE SELECTIVE: No One Watched Chris Wallace’s New CNN Show.

CNN rebooted “Who’s Talking to Chris Wallace” after torpedoing of CNN+ to air weekly at 7 pm. The program averaged 401,000 viewers for its debut, down 29% from the 2022 average for the time slot.

Wallace tanked most among viewers under 70 years old. He drew just 44,000 viewers in the advertiser-coveted demographic of 25 to 54 — that’s a 64% decline for the hour.

That’s not exactly a huge increase from the heady days of CNN+:

Flashback:  The Chickens Come Home to Roost for Chris Wallace. “My thought bubble on this is: What the hell did Wallace expect? Even absent the Cuomo/Zucker scandals, it wasn’t exactly a big secret how bad things were at CNN, not just from a ratings perspective but a coverage perspective. Between Brian Stelter, Jake Tapper, Don Lemon and others, they’ve been an embarrassment for years, so much so that even reliably left-wing news outlets like the New York Times and the Washington Post have taken to criticizing some of the decision-making and reporting styles there.”