VEGAS CHAPELS ALL SHOOK UP BY ELVIS LIKENESS CRACKDOWN:
Elvis might be leaving the buildings.
The company that lords over the King’s image and likeness is cracking down on Las Vegas chapels that book Elvis-themed weddings and otherwise embrace his persona. Authentic Brands Group (ABG), which licenses Elvis Presley-related merchandise, has issued a cease-and-desist letter dated May 19 to several Las Vegas chapels.
“This couldn’t hit at a worse time. It’s not a good thing,” Clark County Clerk Lynn Goya, who has presided over Las Vegas’ wedding marketing campaign, said Monday. “It might destroy a portion of our wedding industry. A number of people might lose their livelihood.”
ABG is a licensing company that manages the estates of Marilyn Monroe and Muhammad Ali, and its holdings include about 50 consumer brands (Shaquille O’Neal is among its leading investors). In this instance, ABG intends to stop the unauthorized use of (quoting from the company’s document) “Elvis Presley’s name, likeness, voice image, and other elements of Elvis Presley’s persona in advertisements, merchandise, and otherwise.”
ABG specifies “Elvis, “Elvis Presley,” “and “The King of Rock and Roll” as its protected trademarks.
ABG officials have not responded to an email for response or comment.
Issued and signed by an ABG attorney, the letter states that if an “infringing chapel” does not comply with the terms of the document within a week, the company’s counsel would advise seeking legal action. That date would have been May 27, or last Friday. As of Monday, no chapels have reported they have been contacted further by ABG.
But what will happen to the roadshow edition of Elvis Presley’s Coat?