GOT WOKE…: Disney’s Market Freefall.

“Shares of Disney have plummeted 23.5 percent since the start of March, falling from $145.70,” Ng writes. “Market cap is down $62.6 billion, from $265.3 to $202.7 billion.”

(For the uninitiated, Investopedia defines market capitalization as “the total dollar market value of a company’s outstanding shares of stock. Commonly referred to as ‘market cap,’ it’s calculated by multiplying the total number of a company’s outstanding shares by the current market price of one share.”)

I don’t know about you, but it’s hard to wrap my head around losing that kind of money. I freak out if I lose a $20 bill, so losing tens of billions because I took a political position that appeases a percentage of my workforce and a smaller percentage of the world at large at the expense of everybody else would be disastrous. That amount of money may be chump change to Disney, but it’s still nearly a quarter of its market cap.

Disney’s stock has performed poorly over the past several months, dropping 30% over the past year.

And other corporations have apparently started paying attention: