JUST NBC THE CATACLYSM! “NBC is facing a cataclysmic loss of audience for the 2022 Winter Olympics as viewership tanked for Friday’s Opening Ceremony, averaging just 16 million.”

It is a record low for the Opening Ceremony (20.1 million for 1988 in Calgary was the previous record) and a whopping 43 percent below the 2018 Games in South Korea that notched 28.3 million viewers despite also dealing with a less than advantageous Asian time zone for American audiences.

It comes on the heels of Thursday’s ratings disaster that saw just 7.7 million people tune in, dramatically below same-night audiences of 2018 (16 million) and 2014 from Russia (20.02 million).

NBC said the 16 million is a “total audience delivery” and includes all of its networks and streaming. The television-only average audience was below 14 million for the day, per the preliminary data released by the network.

While ratings tend to increase over the first week, as more viewers get caught up in the action, NBC will have to work out of a ratings hole.

The host country, China, is a serious problem.

Yes, totalitarian gulag-filled communist hellholes tend to be that.

More here: Televised Coverage of Beijing Winter Olympics is a Snow-filled Ratings Bust.