GOT WOKE, WENT BROKE: Companies Need to Learn From the Salvation Army Suffering From Their Wokeness.

One recent example of this signaling foolishness cropped up last month, involving the Salvation Army. It was revealed that the church/charitable organization had produced an internal guide about racism, focused entirely on white privilege and what must be done to correct many ills as a result of systemic racism. As I covered a few weeks ago, the claims by the group’s PR division that they were not targeting whites — and they had not called for apologies for being racist — were completely false, based on the contents of the very guidebook they had produced.

Well, this is the time for corporations to take notice. It’s clear that pandering to the activists by telling the bulk of your donors that they are racist, as you ask them for continued support, is not paying off. In just a few short weeks, we are seeing the direct impact this adherence to a woke agenda has had on the Salvation Army, as across the nation they are reporting that donations are not just lower but significantly down. It is sad and amazing to witness, as a completely unneeded social activist agenda has led to severely depleted levels of support.

I have spoken to a number of people who have significantly altered their giving to the organization. One close friend has been an annual donor, and she steered her giving to other outfits. Another said they have turned to local charities. And as a sign of this not being a seasonal effect, one explained they chose to give to a local group, who told him that they are experiencing a flush donation season and cited the drop in Salvation Army donations means more is coming their way.

While I feel for the nice people standing in front of the local Kroger*, I suspect more than a few of these have ended up in Salvation Army kettles this year:

* Speaking of which: Kroger, The Wokest Supermarket.