GET WOKE, GO BROKE: ‘Woke’ Values Boomerang on Coca-Cola.

A new poll by Rasmussen Reports finds that by a 3–1 margin, respondents oppose major businesses taking a highly visible role in influencing politics. That may explain why Rasmussen found that 37 percent of Americans are less likely to buy Coca-Cola products in the wake of all these headlines.

Last month, Senator Rand Paul and former president Donald Trump called for a boycott of Coca-Cola products over its role in fighting a new Georgia election-integrity bill. Legal groups denounced Bradley Gayton, Coca-Cola’s general counsel and an architect of its “woke” strategy, for ordering at least 30 percent of the company’s outside legal billings go to “diverse attorneys, and of such amounts at least half will be from Black attorneys.”

The headaches proved to be too much. As Dan McLaughlin reported on NRO last month, Coca-Cola was conspicuously absent from a list of companies that had met to discuss sanctions against Georgia. “It’s time to find common ground,” the company said in a statement. “In the end, we all want the same thing — free and fair elections.” Within days, it was announced that Gayton was leaving his post to become a “strategic consultant.” His replacement said the firm was “taking a pause” on controversial diversity initiatives.

Related: Woke Capitalism: Hit Back Twice as Hard. Consumers Research “have issued a set of 30-second spots calling out corporate virtue signalers like Nike, Woka-Cola, and American Airlines for their blatant hypocrisy and woke grandstanding. I like how they name names (the CEOs).” Videos at link.

More from Kurt Schlichter: People Are Getting Tired of Woke Nonsense.