FOOLING NOBODY EXCEPT FOR THOSE WHO FIND IT CONVENIENT TO PRETEND TO BE FOOLED: China-Backed Confucius Institute Rebrands to Avoid Scrutiny. “The rebranding has allowed the Beijing-backed influence program to continue to shape the education of students from kindergartners to college students. According to a new report by the American Security Institute, more than 100 ‘Confucius classrooms’ that cater to the K-12 system are now rebranded as the Asia Society Chinese Language Partner Network.”