Consider the GOYA boycott organized by progressive lawmakers and activists in mid-July after Goya Foods CEO Robert Unanue publicly voiced support for President Trump. A vigorous national “BUYcott” of GOYA products from those who supported Mr. Unanue quickly followed, as did additional support.

“Did any of these boycotters stop to think about the impact their actions would have on the more than 13,000 bodegas in the Big Apple — and on hundreds of thousands more stores all over the country that sell Goya products, a staple of the Hispanic dining table? Did they stop to think about the thousands of black and Latino workers Goya employs?” asked Francisco Marte, secretary of the New York Bodega and Small Business Association, writing in a recent op-ed for The New York Post.

A simple GoFundMe effort launched in mid-July was intended to raise $10,000 to buy GOYA products and distribute them to food banks. The effort has raised $328,000 as of Monday. GOYA food donations are now arriving in multiple states — and soon — to national food bank warehouses that can distribute large deliveries.

The article goes on to mention Trader Joe’s also pushing back against cancel culture. At Ricochet, Bethany Mandel writes, “How to Handle to Mob: Stop Apologizing:”

Ellen [DeGeneres] and her producers need to take the Trader Joe’s tactic: responding to a petition that some of their labels were racist, the supermarket chain pushed back and defended themselves, saying they are not racist and they’re not going anywhere. After the first statement about justifiably troubling workplace behavior, this is what those involved in the show should have done with repeated reports of workplace malcontent. “We are sorry that these individuals speaking to you off-the-record are not happy working on one of the most successful shows in daytime history. They know how to contact HR with a resignation letter and are invited to do so at their earliest convenience.”

That’s an idea that even works in newsrooms: The Wall Street Journal hits back at staff’s ‘cancel culture.’

The New York Times might even want to give it a try. As Glenn noted in USA Today when Bari Weiss resigned from the New York Times over its stifling uber-woke culture, “The proper response to a bunch of junior staffers complaining about articles that a newspaper publishes is something between ‘Go, write a piece explaining why that piece is wrong’ and ‘Fetch my latte.’ Journalism jobs are hard to come by and, for every troublesome staffer at The Times, there are undoubtedly at least a dozen candidates out there who would do at least as good a job and with less overweening self-importance.”